Games Media and Public Relations
During my time in games media, I did everything from reporting to deeper analyses to reviews and podcasting. I built a successful games vertical from its infancy, and I take great pride in my work. As a Public Relations Manager, I led communications efforts for multiple games.
I’ve orchestrated global PR campaigns for Risk of Rain 2: Seekers of the Storm, Risk of Rain: Hostile Worlds, and Relic Hunters Legend; crafting strategic key messages, fact sheets, and coverage reports. I also led holistic communications plans and forged relationships with key media in order to elevate each brand.
The following lists of my responsibilities aren’t exhaustive but give you a glimpse at my day-to-day work on each project.
Risk of Rain: Hostile Worlds
Spearheaded the planning of its PR campaign leading up to its reveal, testing phase, and eventual sunset.
Created key messages, FAQs, and fact sheets.
Performed media training with developers.
Worked alongside Brand to create holistic communications plans to speak to new and existing audiences.
Risk of Rain 2: Seekers of the Storm
Assisted with gameplay capture of developer diaries.
Crafted strategic messages to position Seekers of the Storm as the best Risk of Rain expansion yet.
Managed external PR agencies to execute global outreach.
Took part in playtesting and provided actionable feedback to the development team.
Relic Hunters Legend
Developed a preview campaign leading up to its Early Access launch.
Constructed a comprehensive preview guide for press, detailing key features.
Worked closely with Brazilian developer Rogue Snail to elevate its coverage in Latin America.
Collaborated with Influencer, Social Media, and Community teams on a strategic go-to-market plan.
ADDITIONAL CREDITS
In addition to my work on the games in the section above, I’ve had the pleasure to support and assist with work on a number of titles outside of my direct purview.
Risk of Rain Returns
Homeworld 3
RKGK/Rakugaki
Featured Work
Transitioning from journalism to public relations, I started at Gearbox Publishing as a PR Manager. My work involved the strategic planning and execution of communications plans, which I did in collaboration with multifunctional teams across Brand, Community, Influencer, and Social. I primarily worked on Risk of Rain and Relic Hunters Legend. I also supported Borderlands alongside 2K.
Gearbox Entertainment
I helped create, produce, and host a weekly podcast dedicating to gaming… and cryptids (sometimes). Growing an audience means having fun, and we did just that. You can listen to nearly 100 episodes right now!
Jiggle Physics Podcast
Android Central
When I joined Android Central, its games coverage was next to non-existent. I set to work expanding our coverage and built a thriving games vertical that became well-established and respected. We were able to consistently bring in large volumes of readers, contributing to millions of page views in traffic. I commissioned and wrote hundreds of articles, from reviews and guides to reporting.
Windows Central is the sister site of Android Central, and I contributed to its growing games vertical over the years, covering breaking news and leading editorial plans on franchises like Assassin’s Creed. I also attended gameplay events for Star Wars Jedi: Fallen Order and Borderlands 3. Additionally, I would often assist with remote event coverage.
Windows Central
iMore
Sitting next to Android Central and Windows Central, my work at iMore focused primarily on Pokémon guides.
Forbes
I completed contract assignments for Forbes focusing on E-commerce and expert analysis on games and gaming peripherals.
CNET
My time at CNET was spent behind the scenes copyediting articles for SEO impact, grammar, and linking opportunities. I also analyzed and compiled data that positively influenced SEO and website traffic.
MSPoweruser
At MSPoweruser, I near singlehandedly created all of its gaming content at the time. This often meant covering multiple news stories a day and supplementing this coverage with weekly editorials and analysis of the industry.
Attack of the Fanboy
At Attack of the Fanboy, I spent much of my time searching for interesting news stories to cover and coming up with angles others may have overlooked.
ICXM
Though ICXM — the International Community of Xbox and Microsoft — is no longer live, its memory lives on. I started my career in games media here as a volunteer writer and eventual editor, copyediting hundreds of assignments.